Compilation of Mathematicians and Their Contributions

I. Greek Mathematicians Thales of Miletus Birthdate: 624 B. C. Died: 547-546 B. C. Nationality: Greek Title: Regarded as â€Å"Father of Science† Contributions: * He is credited with the first use of deductive reasoning applied to geometry. * Discovery that a circle is  bisected  by its diameter, that the base angles of an isosceles triangle are equal and that  vertical angles  are equal. * Accredited with foundation of the Ionian school of Mathematics that was a centre of learning and research. * Thales theorems used in Geometry: . The pairs of opposite angles formed by two intersecting lines are equal. 2. The base angles of an isosceles triangle are equal. 3. The sum of the angles in a triangle is 180 °. 4. An angle inscribed in a semicircle is a right angle. Pythagoras Birthdate: 569 B. C. Died: 475 B. C. Nationality: Greek Contributions: * Pythagorean Theorem. In a right angled triangle the square of the hypotenuse is equal to the sum of the squares on the other two sides. Note: A right triangle is a triangle that contains one right (90 °) angle.The longest side of a right triangle, called the hypotenuse, is the side opposite the right angle. The Pythagorean Theorem is important in mathematics, physics, and astronomy and has practical applications in surveying. * Developed a sophisticated numerology in which odd numbers denoted male and even female: 1 is the generator of numbers and is the number of reason 2 is the number of opinion 3 is the number of harmony 4 is the number of justice and retribution (opinion squared) 5 is the number of marriage (union of the ? rst male and the ? st female numbers) 6 is the number of creation 10 is the holiest of all, and was the number of the universe, because 1+2+3+4 = 10. * Discovery of incommensurate ratios, what we would call today irrational numbers. * Made the ? rst inroads into the branch of mathematics which would today be called Number Theory. * Setting up a secret mystical society, known as th e Pythagoreans that taught Mathematics and Physics. Anaxagoras Birthdate: 500 B. C. Died: 428 B. C. Nationality: Greek Contributions: * He was the first to explain that the moon shines due to reflected light from the sun. Theory of minute constituents of things and his emphasis on mechanical processes in the formation of order that paved the way for the atomic theory. * Advocated that matter is composed of infinite elements. * Introduced the notion of nous (Greek, â€Å"mind† or â€Å"reason†) into the philosophy of origins. The concept of nous (â€Å"mind†), an infinite and unchanging substance that enters into and controls every living object. He regarded material substance as an infinite multitude of imperishable primary elements, referring all generation and disappearance to mixture and separation, respectively.Euclid Birthdate: c. 335 B. C. E. Died: c. 270 B. C. E. Nationality: Greek Title: â€Å"Father of Geometry† Contributions: * Published a book called the â€Å"Elements† serving as the main textbook for teaching  mathematics  (especially  geometry) from the time of its publication until the late 19th or early 20th century. The Elements. One of the oldest surviving fragments of Euclid's  Elements, found at  Oxyrhynchus and dated to circa AD 100. * Wrote works on perspective,  conic sections,  spherical geometry,  number theory  and  rigor. In addition to the  Elements, at least five works of Euclid have survived to the present day. They follow the same logical structure as  Elements, with definitions and proved propositions. Those are the following: 1. Data  deals with the nature and implications of â€Å"given† information in geometrical problems; the subject matter is closely related to the first four books of the  Elements. 2. On Divisions of Figures, which survives only partially in  Arabic  translation, concerns the division of geometrical figures into two or more equal par ts or into parts in given  ratios.It is similar to a third century AD work by  Heron of Alexandria. 3. Catoptrics, which concerns the mathematical theory of mirrors, particularly the images formed in plane and spherical concave mirrors. The attribution is held to be anachronistic however by J J O'Connor and E F Robertson who name  Theon of Alexandria  as a more likely author. 4. Phaenomena, a treatise on  spherical astronomy, survives in Greek; it is quite similar to  On the Moving Sphere  by  Autolycus of Pitane, who flourished around 310 BC. * Famous five postulates of Euclid as mentioned in his book Elements . Point is that which has no part. 2. Line is a breadthless length. 3. The extremities of lines are points. 4. A straight line lies equally with respect to the points on itself. 5. One can draw a straight line from any point to any point. * The  Elements  also include the following five â€Å"common notions†: 1. Things that are equal to the same thi ng are also equal to one another (Transitive property of equality). 2. If equals are added to equals, then the wholes are equal. 3. If equals are subtracted from equals, then the remainders are equal. 4.Things that coincide with one another equal one another (Reflexive Property). 5. The whole is greater than the part. Plato Birthdate: 424/423 B. C. Died: 348/347 B. C. Nationality: Greek Contributions: * He helped to distinguish between  pure  and  applied mathematics  by widening the gap between â€Å"arithmetic†, now called  number theory  and â€Å"logistic†, now called  arithmetic. * Founder of the  Academy  in  Athens, the first institution of higher learning in the  Western world. It provided a comprehensive curriculum, including such subjects as astronomy, biology, mathematics, political theory, and philosophy. Helped to lay the foundations of  Western philosophy  and  science. * Platonic solids Platonic solid is a regular, convex poly hedron. The faces are congruent, regular polygons, with the same number of faces meeting at each vertex. There are exactly five solids which meet those criteria; each is named according to its number of faces. * Polyhedron Vertices Edges FacesVertex configuration 1. tetrahedron4643. 3. 3 2. cube / hexahedron81264. 4. 4 3. octahedron61283. 3. 3. 3 4. dodecahedron2030125. 5. 5 5. icosahedron1230203. 3. 3. 3. 3 AristotleBirthdate: 384 B. C. Died: 322 BC (aged 61 or 62) Nationality: Greek Contributions: * Founded the Lyceum * His biggest contribution to the field of mathematics was his development of the study of logic, which he termed â€Å"analytics†, as the basis for mathematical study. He wrote extensively on this concept in his work Prior Analytics, which was published from Lyceum lecture notes several hundreds of years after his death. * Aristotle's Physics, which contains a discussion of the infinite that he believed existed in theory only, sparked much debate in later cen turies.It is believed that Aristotle may have been the first philosopher to draw the distinction between actual and potential infinity. When considering both actual and potential infinity, Aristotle states this:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1. A body is defined as that which is bounded by a surface, therefore there cannot be an infinite body. 2. A Number, Numbers, by definition, is countable, so there is no number called ‘infinity’. 3. Perceptible bodies exist somewhere, they have a place, so there cannot be an infinite body. But Aristotle says that we cannot say that the infinite does not exist for these reasons: 1.If no infinite, magnitudes will not be divisible into magnitudes, but magnitudes can be divisible into magnitudes (potentially infinitely), therefore an infinite in some sense exists. 2. If no infinite, number would not be infinite, but number is infinite (potentially), therefore infinity does exist in some sense. * He was the founder of  formal logic, pioneere d the study of  zoology, and left every future scientist and philosopher in his debt through his contributions to the scientific method. Erasthosthenes Birthdate: 276 B. C. Died: 194 B. C. Nationality: Greek Contributions: * Sieve of Eratosthenes Worked on  prime numbers.He is remembered for his prime number sieve, the ‘Sieve of Eratosthenes' which, in modified form, is still an important tool in  number theory  research. Sieve of Eratosthenes- It does so by iteratively marking as composite (i. e. not prime) the multiples of each prime, starting with the multiples of 2. The multiples of a given prime are generated starting from that prime, as a sequence of numbers with the same difference, equal to that prime, between consecutive numbers. This is the Sieve's key distinction from using trial division to sequentially test each candidate number for divisibility by each prime. Made a surprisingly accurate measurement of the circumference of the Earth * He was the first per son to use the word â€Å"geography† in Greek and he invented the discipline of geography as we understand it. * He invented a system of  latitude  and  longitude. * He was the first to calculate the  tilt of the Earth's axis  (also with remarkable accuracy). * He may also have accurately calculated the  distance from the earth to the sun  and invented the  leap day. * He also created the first  map of the world  incorporating parallels and meridians within his cartographic depictions based on the available geographical knowledge of the era. Founder of scientific  chronology. Favourite Mathematician Euclid paves the way for what we known today as â€Å"Euclidian Geometry† that is considered as an indispensable for everyone and should be studied not only by students but by everyone because of its vast applications and relevance to everyone’s daily life. It is Euclid who is gifted with knowledge and therefore became the pillar of todayâ€℠¢s success in the field of geometry and mathematics as a whole. There were great mathematicians as there were numerous great mathematical knowledge that God wants us to know.In consideration however, there were several sagacious Greek mathematicians that had imparted their great contributions and therefore they deserve to be appreciated. But since my task is to declare my favourite mathematician, Euclid deserves most of my kudos for laying down the foundation of geometry. II. Mathematicians in the Medieval Ages Leonardo of Pisa Birthdate: 1170 Died: 1250 Nationality: Italian Contributions: * Best known to the modern world for the spreading of the Hindu–Arabic numeral system in Europe, primarily through the publication in 1202 of his Liber Abaci (Book of Calculation). Fibonacci introduces the so-called Modus Indorum (method of the Indians), today known as Arabic numerals. The book advocated numeration with the digits 0–9 and place value. The book showed the practical im portance of the new numeral system, using lattice multiplication and Egyptian fractions, by applying it to commercial bookkeeping, conversion of weights and measures, the calculation of interest, money-changing, and other applications. * He introduced us to the bar we use in fractions, previous to this, the numerator has quotations around it. * The square root notation is also a Fibonacci method. He wrote following books that deals Mathematics teachings: 1. Liber Abbaci (The Book of Calculation), 1202 (1228) 2. Practica Geometriae (The Practice of Geometry), 1220 3. Liber Quadratorum (The Book of Square Numbers), 1225 * Fibonacci sequence of numbers in which each number is the sum of the previous two numbers, starting with 0 and 1. This sequence begins 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233, 377, 610, 987†¦ The higher up in the sequence, the closer two consecutive â€Å"Fibonacci numbers† of the sequence divided by each other will approach the golden ratio (ap proximately 1: 1. 18 or 0. 618: 1). Roger Bacon Birthdate: 1214 Died: 1294 Nationality: English Contributions: * Opus Majus contains treatments of mathematics and optics, alchemy, and the positions and sizes of the celestial bodies. * Advocated the experimental method as the true foundation of scientific knowledge and who also did some work in astronomy, chemistry, optics, and machine design. Nicole Oresme Birthdate: 1323 Died: July 11, 1382 Nationality: French Contributions: * He also developed a language of ratios, to relate speed to force and resistance, and applied it to physical and cosmological questions. He made a careful study of musicology and used his findings to develop the use of irrational exponents. * First to theorise that sound and light are a transfer of energy that does not displace matter. * His most important contributions to mathematics are contained in Tractatus de configuratione qualitatum et motuum. * Developed the first use of powers with fractional exponent s, calculation with irrational proportions. * He proved the divergence of the harmonic series, using the standard method still taught in calculus classes today. Omar Khayyam Birhtdate: 18 May 1048Died: 4 December 1131 Nationality: Arabian Contibutions: * He derived solutions to cubic equations using the intersection of conic sections with circles. * He is the author of one of the most important treatises on algebra written before modern times, the Treatise on Demonstration of Problems of Algebra, which includes a geometric method for solving cubic equations by intersecting a hyperbola with a circle. * He contributed to a calendar reform. * Created important works on geometry, specifically on the theory of proportions. Omar Khayyam's geometric solution to cubic equations. Binomial theorem and extraction of roots. * He may have been first to develop Pascal's Triangle, along with the essential Binomial Theorem which is sometimes called Al-Khayyam's Formula: (x+y)n = n! ? xkyn-k / k! (n -k)!. * Wrote a book entitled â€Å"Explanations of the difficulties in the postulates in Euclid's Elements† The treatise of Khayyam can be considered as the first treatment of parallels axiom which is not based on petitio principii but on more intuitive postulate. Khayyam refutes the previous attempts by other Greek and Persian mathematicians to prove the proposition.In a sense he made the first attempt at formulating a non-Euclidean postulate as an alternative to the parallel postulate. Favorite Mathematician As far as medieval times is concerned, people in this era were challenged with chaos, social turmoil, economic issues, and many other disputes. Part of this era is tinted with so called â€Å"Dark Ages† that marked the history with unfavourable events. Therefore, mathematicians during this era-after they undergone the untold toils-were deserving individuals for gratitude and praises for they had supplemented the following generations with mathematical ideas that is very useful and applicable.Leonardo Pisano or Leonardo Fibonacci caught my attention therefore he is my favourite mathematician in the medieval times. His desire to spread out the Hindu-Arabic numerals in other countries thus signifies that he is a person of generosity, with his noble will, he deserves to be†¦ III. Mathematicians in the Renaissance Period Johann Muller Regiomontanus Birthdate: 6 June 1436 Died: 6 July 1476 Nationality: German Contributions: * He completed De Triangulis omnimodus. De Triangulis (On Triangles) was one of the first textbooks presenting the current state of trigonometry. His work on arithmetic and algebra, Algorithmus Demonstratus, was among the first containing symbolic algebra. * De triangulis is in five books, the first of which gives the basic definitions: quantity, ratio, equality, circles, arcs, chords, and the sine function. * The crater Regiomontanus on the Moon is named after him. Scipione del Ferro Birthdate: 6 February 1465 Died: 5 N ovember 1526 Nationality: Italian Contributions: * Was the first to solve the cubic equation. * Contributions to the rationalization of fractions with denominators containing sums of cube roots. Investigated geometry problems with a compass set at a fixed angle. Niccolo Fontana Tartaglia Birthdate: 1499/1500 Died: 13 December 1557 Nationality: Italian Contributions: †¢He published many books, including the first Italian translations of Archimedes and Euclid, and an acclaimed compilation of mathematics. †¢Tartaglia was the first to apply mathematics to the investigation of the paths of cannonballs; his work was later validated by Galileo's studies on falling bodies. †¢He also published a treatise on retrieving sunken ships. †¢Ã¢â‚¬ Cardano-Tartaglia Formula†. †¢He makes solutions to cubic equations. Formula for solving all types of cubic equations, involving first real use of complex numbers (combinations of real and imaginary numbers). †¢Tartagli a’s Triangle (earlier version of Pascal’s Triangle) A triangular pattern of numbers in which each number is equal to the sum of the two numbers immediately above it. †¢He gives an expression for the volume of a tetrahedron: Girolamo Cardano Birthdate: 24 September 1501 Died: 21 September 1576 Nationality: Italian Contributions: * He wrote more than 200 works on medicine, mathematics, physics, philosophy, religion, and music. Was the first mathematician to make systematic use of numbers less than zero. * He published the solutions to the cubic and quartic equations in his 1545 book Ars Magna. * Opus novum de proportionibus he introduced the binomial coefficients and the binomial theorem. * His book about games of chance, Liber de ludo aleae (â€Å"Book on Games of Chance†), written in 1526, but not published until 1663, contains the first systematic treatment of probability. * He studied hypocycloids, published in de proportionibus 1570. The generating circl es of these hypocycloids were later named Cardano circles or cardanic ircles and were used for the construction of the first high-speed printing presses. * His book, Liber de ludo aleae (â€Å"Book on Games of Chance†), contains the first systematic treatment of probability. * Cardano's Ring Puzzle also known as Chinese Rings, still manufactured today and related to the Tower of Hanoi puzzle. * He introduced binomial coefficients and the binomial theorem, and introduced and solved the geometric hypocyloid problem, as well as other geometric theorems (e. g. the theorem underlying the 2:1 spur wheel which converts circular to reciprocal rectilinear motion).Binomial theorem-formula for multiplying two-part expression: a mathematical formula used to calculate the value of a two-part mathematical expression that is squared, cubed, or raised to another power or exponent, e. g. (x+y)n, without explicitly multiplying the parts themselves. Lodovico Ferrari Birthdate: February 2, 1522 Died: October 5, 1565 Nationality: Italian Contributions: * Was mainly responsible for the solution of quartic equations. * Ferrari aided Cardano on his solutions for quadratic equations and cubic equations, and was mainly responsible for the solution of quartic equations that Cardano published.As a result, mathematicians for the next several centuries tried to find a formula for the roots of equations of degree five and higher. Favorite Mathematician Indeed, this period is supplemented with great mathematician as it moved on from the Dark Ages and undergone a rebirth. Enumerated mathematician were all astounding with their performances and contributions. But for me, Niccolo Fontana Tartaglia is my favourite mathematician not only because of his undisputed contributions but on the way he keep himself calm despite of conflicts between him and other mathematicians in this period. IV. Mathematicians in the 16th CenturyFrancois Viete Birthdate: 1540 Died: 23 February 1603 Nationality: F rench Contributions: * He developed the first infinite-product formula for ?. * Vieta is most famous for his systematic use of decimal notation and variable letters, for which he is sometimes called the Father of Modern Algebra. (Used A,E,I,O,U for unknowns and consonants for parameters. ) * Worked on geometry and trigonometry, and in number theory. * Introduced the polar triangle into spherical trigonometry, and stated the multiple-angle formulas for sin (nq) and cos (nq) in terms of the powers of sin(q) and cos(q). * Published Francisci Viet? universalium inspectionum ad canonem mathematicum liber singularis; a book of trigonometry, in abbreviated Canonen mathematicum, where there are many formulas on the sine and cosine. It is unusual in using decimal numbers. * In 1600, numbers potestatum ad exegesim resolutioner, a work that provided the means for extracting roots and solutions of equations of degree at most 6. John Napier Birthdate: 1550 Birthplace: Merchiston Tower, Edinburgh Death: 4 April 1617 Contributions: * Responsible for advancing the notion of the decimal fraction by introducing the use of the decimal point. His suggestion that a simple point could be used to eparate whole number and fractional parts of a number soon became accepted practice throughout Great Britain. * Invention of the Napier’s Bone, a crude hand calculator which could be used for division and root extraction, as well as multiplication. * Written Works: 1. A Plain Discovery of the Whole Revelation of St. John. (1593) 2. A Description of the Wonderful Canon of Logarithms. (1614) Johannes Kepler Born: December 27, 1571 Died: November 15, 1630 (aged 58) Nationality: German Title: â€Å"Founder of Modern Optics† Contributions: * He generalized Alhazen's Billiard Problem, developing the notion of curvature. He was first to notice that the set of Platonic regular solids was incomplete if concave solids are admitted, and first to prove that there were only 13 â€Å"Archi medean solids. † * He proved theorems of solid geometry later discovered on the famous palimpsest of Archimedes. * He rediscovered the Fibonacci series, applied it to botany, and noted that the ratio of Fibonacci numbers converges to the Golden Mean. * He was a key early pioneer in calculus, and embraced the concept of continuity (which others avoided due to Zeno's paradoxes); his work was a direct inspiration for Cavalieri and others. He developed mensuration methods and anticipated Fermat's theorem (df(x)/dx = 0 at function extrema). * Kepler's Wine Barrel Problem, he used his rudimentary calculus to deduce which barrel shape would be the best bargain. * Kepler’s Conjecture- is a mathematical conjecture about sphere packing in three-dimensional Euclidean space. It says that no arrangement of equally sized spheres filling space has a greater average density than that of the cubic close packing (face-centered cubic) and hexagonal close packing arrangements.Marin Mersenn e Birthdate: 8 September 1588 Died: 1 September 1648 Nationality: French Contributions: * Mersenne primes. * Introduced several innovating concepts that can be considered as the basis of modern reflecting telescopes: 1. Instead of using an eyepiece, Mersenne introduced the revolutionary idea of a second mirror that would reflect the light coming from the first mirror. This allows one to focus the image behind the primary mirror in which a hole is drilled at the centre to unblock the rays. 2.Mersenne invented the afocal telescope and the beam compressor that is useful in many multiple-mirrors telescope designs. 3. Mersenne recognized also that he could correct the spherical aberration of the telescope by using nonspherical mirrors and that in the particular case of the afocal arrangement he could do this correction by using two parabolic mirrors. * He also performed extensive experiments to determine the acceleration of falling objects by comparing them with the swing of pendulums, r eported in his Cogitata Physico-Mathematica in 1644.He was the first to measure the length of the seconds pendulum, that is a pendulum whose swing takes one second, and the first to observe that a pendulum's swings are not isochronous as Galileo thought, but that large swings take longer than small swings. Gerard Desargues Birthdate: February 21, 1591 Died: September 1661 Nationality: French Contributions: * Founder of the theory of conic sections. Desargues offered a unified approach to the several types of conics through projection and section. * Perspective Theorem – that when two triangles are in perspective the meets of corresponding sides are collinear. * Founder of projective geometry. Desargues’s theorem The theorem states that if two triangles ABC and A? B? C? , situated in three-dimensional space, are related to each other in such a way that they can be seen perspectively from one point (i. e. , the lines AA? , BB? , and CC? all intersect in one point), then the points of intersection of corresponding sides all lie on one line provided that no two corresponding sides are†¦ * Desargues introduced the notions of the opposite ends of a straight line being regarded as coincident, parallel lines meeting at a point of infinity and regarding a straight line as circle whose center is at infinity. Desargues’ most important work Brouillon projet d’une atteinte aux evenemens des rencontres d? une cone avec un plan (Proposed Draft for an essay on the results of taking plane sections of a cone) was printed in 1639. In it Desargues presented innovations in projective geometry applied to the theory of conic sections. Favorite Mathematician Mathematicians in this period has its own distinct, and unique knowledge in the field of mathematics.They tackled the more complex world of mathematics, this complex world of Mathematics had at times stirred their lives, ignited some conflicts between them, unfolded their flaws and weaknesses but at the end, they build harmonious world through the unity of their formulas and much has benefited from it, they indeed reflected the beauty of Mathematics. They were all excellent mathematicians, and no doubt in it. But I admire John Napier for giving birth to Logarithms in the world of Mathematics. V. Mathematicians in the 17th Century Rene Descartes Birthdate: 31 March 1596 Died: 11 February 1650Nationality: French Contributions: * Accredited with the invention of co-ordinate geometry, the standard x,y co-ordinate system as the Cartesian plane. He developed the coordinate system as a â€Å"device to locate points on a plane†. The coordinate system includes two perpendicular lines. These lines are called axes. The vertical axis is designated as y axis while the horizontal axis is designated as the x axis. The intersection point of the two axes is called the origin or point zero. The position of any point on the plane can be located by locating how far perpendicularly from e ach axis the point lays.The position of the point in the coordinate system is specified by its two coordinates x and y. This is written as (x,y). * He is credited as the father of analytical geometry, the bridge between algebra and geometry, crucial to the discovery of infinitesimal calculus and analysis. * Descartes was also one of the key figures in the Scientific Revolution and has been described as an example of genius. * He also â€Å"pioneered the standard notation† that uses superscripts to show the powers or exponents; for example, the 4 used in x4 to indicate squaring of squaring. He â€Å"invented the convention of representing unknowns in equations by x, y, and z, and knowns by a, b, and c†. * He was first to assign a fundamental place for algebra in our system of knowledge, and believed that algebra was a method to automate or mechanize reasoning, particularly about abstract, unknown quantities. * Rene Descartes created analytic geometry, and discovered an early form of the law of conservation of momentum (the term momentum refers to the momentum of a force). * He developed a rule for determining the number of positive and negative roots in an equation.The Rule of Descartes as it is known states â€Å"An equation can have as many true [positive] roots as it contains changes of sign, from + to – or from – to +; and as many false [negative] roots as the number of times two + signs or two – signs are found in succession. † Bonaventura Francesco Cavalieri Birthdate: 1598 Died: November 30, 1647 Nationality: Italian Contributions: * He is known for his work on the problems of optics and motion. * Work on the precursors of infinitesimal calculus. * Introduction of logarithms to Italy. First book was Lo Specchio Ustorio, overo, Trattato delle settioni coniche, or The Burning Mirror, or a Treatise on Conic Sections. In this book he developed the theory of mirrors shaped into parabolas, hyperbolas, and ellipses, and various combinations of these mirrors. * Cavalieri developed a geometrical approach to calculus and published a treatise on the topic, Geometria indivisibilibus continuorum nova quadam ratione promota (Geometry, developed by a new method through the indivisibles of the continua, 1635).In this work, an area is considered as constituted by an indefinite number of parallel segments and a volume as constituted by an indefinite number of parallel planar areas. * Cavalieri's principle, which states that the volumes of two objects are equal if the areas of their corresponding cross-sections are in all cases equal. Two cross-sections correspond if they are intersections of the body with planes equidistant from a chosen base plane. * Published tables of logarithms, emphasizing their practical use in the fields of astronomy and geography.Pierre de Fermat Birthdate: 1601 or 1607/8 Died: 1665 Jan 12 Nationality: French Contributions: * Early developments that led to infinitesimal calculus, inc luding his technique of adequality. * He is recognized for his discovery of an original method of finding the greatest and the smallest ordinates of curved lines, which is analogous to that of the differential calculus, then unknown, and his research into number theory. * He made notable contributions to analytic geometry, probability, and optics. * He is best known for Fermat's Last Theorem. Fermat was the first person known to have evaluated the integral of general power functions. Using an ingenious trick, he was able to reduce this evaluation to the sum of geometric series. * He invented a factorization method—Fermat's factorization method—as well as the proof technique of infinite descent, which he used to prove Fermat's Last Theorem for the case n = 4. * Fermat developed the two-square theorem, and the polygonal number theorem, which states that each number is a sum of three triangular numbers, four square numbers, five pentagonal numbers, and so on. With his gif t for number relations and his ability to find proofs for many of his theorems, Fermat essentially created the modern theory of numbers. Blaise Pascal Birthdate: 19 June 1623 Died: 19 August 1662 Nationality: French Contributions: * Pascal's Wager * Famous contribution of Pascal was his â€Å"Traite du triangle arithmetique† (Treatise on the Arithmetical Triangle), commonly known today as Pascal's triangle, which demonstrates many mathematical properties like binomial coefficients. Pascal’s Triangle At the age of 16, he formulated a basic theorem of projective geometry, known today as Pascal's theorem. * Pascal's law (a hydrostatics principle). * He invented the mechanical calculator. He built 20 of these machines (called Pascal’s calculator and later Pascaline) in the following ten years. * Corresponded with Pierre de Fermat on probability theory, strongly influencing the development of modern economics and social science. * Pascal's theorem. It states that if a hexagon is inscribed in a circle (or conic) then the three intersection points of opposite sides lie on a line (called the Pascal line).Christiaan Huygens Birthdate: April 14, 1629 Died: July 8, 1695 Nationality: Dutch Contributions: * His work included early telescopic studies elucidating the nature of the rings of Saturn and the discovery of its moon Titan. * The invention of the pendulum clock. Spring driven pendulum clock, designed by Huygens. * Discovery of the centrifugal force, the laws for collision of bodies, for his role in the development of modern calculus and his original observations on sound perception. Wrote the first book on probability theory, De ratiociniis in ludo aleae (â€Å"On Reasoning in Games of Chance†). * He also designed more accurate clocks than were available at the time, suitable for sea navigation. * In 1673 he published his mathematical analysis of pendulums, Horologium Oscillatorium sive de motu pendulorum, his greatest work on horology. I saac Newton Birthdate: 4 Jan 1643 Died: 31 March 1727 Nationality: English Contributions: * He laid the foundations for differential and integral calculus.Calculus-branch of mathematics concerned with the study of such concepts as the rate of change of one variable quantity with respect to another, the slope of a curve at a prescribed point, the computation of the maximum and minimum values of functions, and the calculation of the area bounded by curves. Evolved from algebra, arithmetic, and geometry, it is the basis of that part of mathematics called analysis. * Produced simple analytical methods that unified many separate techniques previously developed to solve apparently unrelated problems such as finding areas, tangents, the lengths of curves and the maxima and minima of functions. Investigated the theory of light, explained gravity and hence the motion of the planets. * He is also famed for inventing `Newtonian Mechanics' and explicating his famous three laws of motion. * The first to use fractional indices and to employ coordinate geometry to derive solutions to Diophantine equations * He discovered Newton's identities, Newton's method, classified cubic plane curves (polynomials of degree three in two variables) Newton's identities, also known as the Newton–Girard formulae, give relations between two types of symmetric polynomials, namely between power sums and elementary symmetric polynomials.Evaluated at the roots of a monic polynomial P in one variable, they allow expressing the sums of the k-th powers of all roots of P (counted with their multiplicity) in terms of the coefficients of P, without actually finding those roots * Newton's method (also known as the Newton–Raphson method), named after Isaac Newton and Joseph Raphson, is a method for finding successively better approximations to the roots (or zeroes) of a real-valued function. Gottfried Wilhelm Von Leibniz Birthdate: July 1, 1646 Died: November 14, 1716 Nationality: GermanCont ributions: * Leibniz invented a mechanical calculating machine which would multiply as well as add, the mechanics of which were still being used as late as 1940. * Developed the infinitesimal calculus. * He became one of the most prolific inventors in the field of mechanical calculators. * He was the first to describe a pinwheel calculator in 1685[6] and invented the Leibniz wheel, used in the arithmometer, the first mass-produced mechanical calculator. * He also refined the binary number system, which is at the foundation of virtually all digital computers. Leibniz was the first, in 1692 and 1694, to employ it explicitly, to denote any of several geometric concepts derived from a curve, such as abscissa, ordinate, tangent, chord, and the perpendicular. * Leibniz was the first to see that the coefficients of a system of linear equations could be arranged into an array, now called a matrix, which can be manipulated to find the solution of the system. * He introduced several notations used to this day, for instance the integral sign ? representing an elongated S, from the Latin word summa and the d used for differentials, from the Latin word differentia.This cleverly suggestive notation for the calculus is probably his most enduring mathematical legacy. * He was the ? rst to use the notation f(x). * The notation used today in Calculus df/dx and ? f x dx are Leibniz notation. * He also did work in discrete mathematics and the foundations of logic. Favorite Mathematician Selecting favourite mathematician from these adept persons in mathematics is a hard task, but as I read the contributions of these Mathematicians, I found Sir Isaac Newton to be the greatest mathematician of this period.He invented the useful but difficult subject in mathematics- the calculus. I found him cooperative with different mathematician to derive useful formulas despite the fact that he is bright enough. Open-mindedness towards others opinion is what I discerned in him. VI. Mathematicians in the 18th Century Jacob Bernoulli Birthdate: 6 January 1655 Died: 16 August 1705 Nationality: Swiss Contributions: * Founded a school for mathematics and the sciences. * Best known for the work Ars Conjectandi (The Art of Conjecture), published eight years after his death in 1713 by his nephew Nicholas. Jacob Bernoulli's first important contributions were a pamphlet on the parallels of logic and algebra published in 1685, work on probability in 1685 and geometry in 1687. * Introduction of the theorem known as the law of large numbers. * By 1689 he had published important work on infinite series and published his law of large numbers in probability theory. * Published five treatises on infinite series between 1682 and 1704. * Bernoulli equation, y' = p(x)y + q(x)yn. * Jacob Bernoulli's paper of 1690 is important for the history of calculus, since the term integral appears for the first time with its integration meaning. Discovered a general method to determine evolutes of a curve as the envelope of its circles of curvature. He also investigated caustic curves and in particular he studied these associated curves of the parabola, the logarithmic spiral and epicycloids around 1692. * Theory of permutations and combinations; the so-called Bernoulli numbers, by which he derived the exponential series. * He was the first to think about the convergence of an infinite series and proved that the series   is convergent. * He was also the first to propose continuously compounded interest, which led him to investigate: Johan Bernoulli Birthdate: 27 July 1667Died: 1 January 1748 Nationality: Swiss Contributions: * He was a brilliant mathematician who made important discoveries in the field of calculus. * He is known for his contributions to infinitesimal calculus and educated Leonhard Euler in his youth. * Discovered fundamental principles of mechanics, and the laws of optics. * He discovered the Bernoulli series and made advances in theory of navigation and ship saili ng. * Johann Bernoulli proposed the brachistochrone problem, which asks what shape a wire must be for a bead to slide from one end to the other in the shortest possible time, as a challenge to other mathematicians in June 1696.For this, he is regarded as one of the founders of the calculus of variations. Daniel Bernoulli Birthdate: 8 February 1700 Died: 17 March 1782 Nationality: Swiss Contributions: * He is particularly remembered for his applications of mathematics to mechanics. * His pioneering work in probability and statistics. Nicolaus Bernoulli Birthdate: February 6, 1695 Died: July 31, 1726 Nationality: Swiss Contributions: †¢Worked mostly on curves, differential equations, and probability. †¢He also contributed to fluid dynamics. Abraham de Moivre Birthdate: 26 May 1667 Died: 27 November 1754 Nationality: French Contributions: Produced the second textbook on probability theory, The Doctrine of Chances: a method of calculating the probabilities of events in play. * Pioneered the development of analytic geometry and the theory of probability. * Gives the first statement of the formula for the normal distribution curve, the first method of finding the probability of the occurrence of an error of a given size when that error is expressed in terms of the variability of the distribution as a unit, and the first identification of the probable error calculation. Additionally, he applied these theories to gambling problems and actuarial tables. In 1733 he proposed the formula for estimating a factorial as n! = cnn+1/2e? n. * Published an article called Annuities upon Lives, in which he revealed the normal distribution of the mortality rate over a person’s age. * De Moivre’s formula: which he was able to prove for all positive integral values of n. * In 1722 he suggested it in the more well-known form of de Moivre's Formula: Colin Maclaurin Birthdate: February, 1698 Died: 14 June 1746 Nationality: Scottish Contributions: * Maclaurin used Taylor series to characterize maxima, minima, and points of inflection for infinitely differentiable functions in his Treatise of Fluxions. Made significant contributions to the gravitation attraction of ellipsoids. * Maclaurin discovered the Euler–Maclaurin formula. He used it to sum powers of arithmetic progressions, derive Stirling's formula, and to derive the Newton-Cotes numerical integration formulas which includes Simpson's rule as a special case. * Maclaurin contributed to the study of elliptic integrals, reducing many intractable integrals to problems of finding arcs for hyperbolas. * Maclaurin proved a rule for solving square linear systems in the cases of 2 and 3 unknowns, and discussed the case of 4 unknowns. Some of his important works are: Geometria Organica – 1720 * De Linearum Geometricarum Proprietatibus – 1720 * Treatise on Fluxions – 1742 (763 pages in two volumes. The first systematic exposition of Newton's methods. ) * Treatise on Al gebra – 1748 (two years after his death. ) * Account of Newton's Discoveries – Incomplete upon his death and published in 1750 or 1748 (sources disagree) * Colin Maclaurin was the name used for the new Mathematics and Actuarial Mathematics and Statistics Building at Heriot-Watt University, Edinburgh. Lenard Euler Birthdate: 15 April 1707 Died: 18 September 1783 Nationality: Swiss Contributions: He made important discoveries in fields as diverse as infinitesimal calculus and graph theory. * He also introduced much of the modern mathematical terminology and notation, particularly for mathematical analysis, such as the notion of a mathematical function. * He is also renowned for his work in mechanics, fluid dynamics, optics, and astronomy. * Euler introduced and popularized several notational conventions through his numerous and widely circulated textbooks. Most notably, he introduced the concept of a function [2] and was the first to write f(x) to denote the function f a pplied to the argument x. He also introduced the modern notation for the trigonometric functions, the letter e for the base of the natural logarithm (now also known as Euler's number), the Greek letter ? for summations and the letter i to denote the imaginary unit. * The use of the Greek letter ? to denote the ratio of a circle's circumference to its diameter was also popularized by Euler. * Well known in analysis for his frequent use and development of power series, the expression of functions as sums of infinitely many terms, such as * Euler introduced the use of the exponential function and logarithms in analytic proofs. He discovered ways to express various logarithmic functions using power series, and he successfully defined logarithms for negative and complex numbers, thus greatly expanding the scope of mathematical applications of logarithms. * He also defined the exponential function for complex numbers, and discovered its relation to the trigonometric functions. * Elaborate d the theory of higher transcendental functions by introducing the gamma function and introduced a new method for solving quartic equations. He also found a way to calculate integrals with complex limits, foreshadowing the development of modern complex analysis.He also invented the calculus of variations including its best-known result, the Euler–Lagrange equation. * Pioneered the use of analytic methods to solve number theory problems. * Euler created the theory of hypergeometric series, q-series, hyperbolic trigonometric functions and the analytic theory of continued fractions. For example, he proved the infinitude of primes using the divergence of the harmonic series, and he used analytic methods to gain some understanding of the way prime numbers are distributed. Euler's work in this area led to the development of the prime number theorem. He proved that the sum of the reciprocals of the primes diverges. In doing so, he discovered the connection between the Riemann zeta f unction and the prime numbers; this is known as the Euler product formula for the Riemann zeta function. * He also invented the totient function ? (n) which is the number of positive integers less than or equal to the integer n that are coprime to n. * Euler also conjectured the law of quadratic reciprocity. The concept is regarded as a fundamental theorem of number theory, and his ideas paved the way for the work of Carl Friedrich Gauss. * Discovered the formula V ?E + F = 2 relating the number of vertices, edges, and faces of a convex polyhedron. * He made great strides in improving the numerical approximation of integrals, inventing what are now known as the Euler approximations. Jean Le Rond De Alembert Birthdate: 16 November 1717 Died: 29 October 1783 Nationality: French Contributions: * D'Alembert's formula for obtaining solutions to the wave equation is named after him. * In 1743 he published his most famous work, Traite de dynamique, in which he developed his own laws of mot ion. * He created his ratio test, a test to see if a series converges. The D'Alembert operator, which first arose in D'Alembert's analysis of vibrating strings, plays an important role in modern theoretical physics. * He made several contributions to mathematics, including a suggestion for a theory of limits. * He was one of the first to appreciate the importance of functions, and defined the derivative of a function as the limit of a quotient of increments. Joseph Louise Lagrange Birthdate: 25 January 1736 Died: 10 April 1813 Nationality: Italian French Contributions: * Published the ‘Mecanique Analytique' which is considered to be his monumental work in the pure maths. His most prominent influence was his contribution to the the metric system and his addition of a decimal base. * Some refer to Lagrange as the founder of the Metric System. * He was responsible for developing the groundwork for an alternate method of writing Newton's Equations of Motion. This is referred to as ‘Lagrangian Mechanics'. * In 1772, he described the Langrangian points, the points in the plane of two objects in orbit around their common center of gravity at which the combined gravitational forces are zero, and where a third particle of negligible mass can remain at rest. He made significant contributions to all fields of analysis, number theory, and classical and celestial mechanics. * Was one of the creators of the calculus of variations, deriving the Euler–Lagrange equations for extrema of functionals. * He also extended the method to take into account possible constraints, arriving at the method of Lagrange multipliers. * Lagrange invented the method of solving differential equations known as variation of parameters, applied differential calculus to the theory of probabilities and attained notable work on the solution of equations. * He proved that every natural number is a sum of four squares. Several of his early papers also deal with questions of number theo ry. 1. Lagrange (1766–1769) was the first to prove that Pell's equation has a nontrivial solution in the integers for any non-square natural number n. [7] 2. He proved the theorem, stated by Bachet without justification, that every positive integer is the sum of four squares, 1770. 3. He proved Wilson's theorem that n is a prime if and only if (n ? 1)! + 1 is always a multiple of n, 1771. 4. His papers of 1773, 1775, and 1777 gave demonstrations of several results enunciated by Fermat, and not previously proved. 5.His Recherches d'Arithmetique of 1775 developed a general theory of binary quadratic forms to handle the general problem of when an integer is representable by the form. Gaspard Monge Birthdate: May 9, 1746 Died: July 28, 1818 Nationality: French Contributions: * Inventor of descriptive geometry, the mathematical basis on which technical drawing is based. * Published the following books in mathematics: 1. The Art of Manufacturing Cannon (1793)[3] 2. Geometrie descri ptive. Lecons donnees aux ecoles normales (Descriptive Geometry): a transcription of Monge's lectures. (1799) Pierre Simon Laplace Birthdate: 23 March 1749Died: 5 March 1827 Nationality: French Contributions: * Formulated Laplace's equation, and pioneered the Laplace transform which appears in many branches of mathematical physics. * Laplacian differential operator, widely used in mathematics, is also named after him. * He restated and developed the nebular hypothesis of the origin of the solar system * Was one of the first scientists to postulate the existence of black holes and the notion of gravitational collapse. * Laplace made the non-trivial extension of the result to three dimensions to yield a more general set of functions, the spherical harmonics or Laplace coefficients. Issued his Theorie analytique des probabilites in which he laid down many fundamental results in statistics. * Laplace’s most important work was his Celestial Mechanics published in 5 volumes between 1798-1827. In it he sought to give a complete mathematical description of the solar system. * In Inductive probability, Laplace set out a mathematical system of inductive reasoning based on probability, which we would today recognise as Bayesian. He begins the text with a series of principles of probability, the first six being: 1.Probability is the ratio of the â€Å"favored events† to the total possible events. 2. The first principle assumes equal probabilities for all events. When this is not true, we must first determine the probabilities of each event. Then, the probability is the sum of the probabilities of all possible favored events. 3. For independent events, the probability of the occurrence of all is the probability of each multiplied together. 4. For events not independent, the probability of event B following event A (or event A causing B) is the probability of A multiplied by the probability that A and B both occur. 5.The probability that A will occur, given th at B has occurred, is the probability of A and B occurring divided by the probability of B. 6. Three corollaries are given for the sixth principle, which amount to Bayesian probability. Where event Ai ? {A1, A2, †¦ An} exhausts the list of possible causes for event B, Pr(B) = Pr(A1, A2, †¦ An). Then: * Amongst the other discoveries of Laplace in pure and applied mathematics are: 1. Discussion, contemporaneously with Alexandre-Theophile Vandermonde, of the general theory of determinants, (1772); 2. Proof that every equation of an even degree must have at least one real quadratic factor; 3.Solution of the linear partial differential equation of the second order; 4. He was the first to consider the difficult problems involved in equations of mixed differences, and to prove that the solution of an equation in finite differences of the first degree and the second order might always be obtained in the form of a continued fraction; and 5. In his theory of probabilities: 6. Evalua tion of several common definite integrals; and 7. General proof of the Lagrange reversion theorem. Adrian Marie Legendere Birthdate: 18 September 1752 Died: 10 January 1833 Nationality: French Contributions: Well-known and important concepts such as the Legendre polynomials. * He developed the least squares method, which has broad application in linear regression, signal processing, statistics, and curve fitting; this was published in 1806. * He made substantial contributions to statistics, number theory, abstract algebra, and mathematical analysis. * In number theory, he conjectured the quadratic reciprocity law, subsequently proved by Gauss; in connection to this, the Legendre symbol is named after him. * He also did pioneering work on the distribution of primes, and on the application of analysis to number theory. Best known as the author of Elements de geometrie, which was published in 1794 and was the leading elementary text on the topic for around 100 years. * He introduced wh at are now known as Legendre functions, solutions to Legendre’s differential equation, used to determine, via power series, the attraction of an ellipsoid at any exterior point. * Published books: 1. Elements de geometrie, textbook 1794 2. Essai sur la Theorie des Nombres 1798 3. Nouvelles Methodes pour la Determination des Orbites des Cometes, 1806 4. Exercices de Calcul Integral, book in three volumes 1811, 1817, and 1819 5.Traite des Fonctions Elliptiques, book in three volumes 1825, 1826, and 1830 Simon Dennis Poison Birthdate: 21 June 1781 Died: 25 April 1840 Nationality: French Contributions: * He published two memoirs, one on Etienne Bezout's method of elimination, the other on the number of integrals of a finite difference equation. * Poisson's well-known correction of Laplace's second order partial differential equation for potential: today named after him Poisson's equation or the potential theory equation, was first published in the Bulletin de la societe philomati que (1813). Poisson's equation for the divergence of the gradient of a scalar field, ? in 3-dimensional space: Charles Babbage Birthdate: 26 December 1791 Death: 18 October 1871 Nationality: English Contributions: * Mechanical engineer who originated the concept of a programmable computer. * Credited with inventing the first mechanical computer that eventually led to more complex designs. * He invented the Difference Engine that could compute simple calculations, like multiplication or addition, but its most important trait was its ability create tables of the results of up to seven-degree polynomial functions. Invented the Analytical Engine, and it was the first machine ever designed with the idea of programming: a computer that could understand commands and could be programmed much like a modern-day computer. * He produced a Table of logarithms of the natural numbers from 1 to 108000 which was a standard reference from 1827 through the end of the century. Favorite Mathematician No ticeably, Leonard Euler made a mark in the field of Mathematics as he contributed several concepts and formulas that encompasses many areas of Mathematics-Geometry, Calculus, Trigonometry and etc.He deserves to be praised for doing such great things in Mathematics, indeed, his work laid foundation to make the lives of the following generation sublime, ergo, He is my favourite mathematician. VII. Mathematicians in the 19th Century Carl Friedrich Gauss Birthdate: 30 April 1777 Died: 23 February 1855 Nationality: German Contributions: * He became the first to prove the quadratic reciprocity law. * Gauss also made important contributions to number theory with his 1801 book Disquisitiones Arithmeticae (Latin, Arithmetical Investigations), which, among things, introduced the symbol ? or congruence and used it in a clean presentation of modular arithmetic, contained the first two proofs of the law of quadratic reciprocity, developed the theories of binary and ternary quadratic forms, state d the class number problem for them, and showed that a regular heptadecagon (17-sided polygon) can be constructed with straightedge and compass. * He developed a method of measuring the horizontal intensity of the magnetic field which was in use well into the second half of the 20th century, and worked out the mathematical theory for separating the inner and outer (magnetospheric) sources of Earth's magnetic field.Agustin Cauchy Birthdate: 21 August 1789 Died: 23 May 1857 Nationality: French Contributions: * His most notable research was in the theory of residues, the question of convergence, differential equations, theory of functions, the legitimate use of imaginary numbers, operations with determinants, the theory of equations, the theory of probability, and the applications of mathematics to physics. * His writings introduced new standards of rigor in calculus from which grew the modern field of analysis.In Cours d’analyse de l’Ecole Polytechnique (1821), by develo ping the concepts of limits and continuity, he provided the foundation for calculus essentially as it is today. * He introduced the â€Å"epsilon-delta definition for limits (epsilon for â€Å"error† and delta for â€Å"difference’). * He transformed the theory of complex functions by discovering integral theorems and introducing the calculus of residues. * Cauchy founded the modern theory of elasticity by applying the notion of pressure on a plane, and assuming that this pressure was no longer perpendicular to the plane upon which it acts in an elastic body.In this way, he introduced the concept of stress into the theory of elasticity. * He also examined the possible deformations of an elastic body and introduced the notion of strain. * One of the most prolific mathematicians of all time, he produced 789 mathematics papers, including 500 after the age of fifty. * He had sixteen concepts and theorems named for him, including the Cauchy integral theorem, the Cauchy-Sc hwartz inequality, Cauchy sequence and Cauchy-Riemann equations. He defined continuity in terms of infinitesimals and gave several important theorems in complex analysis and initiated the study of permutation groups in abstract algebra. * He started the project of formulating and proving the theorems of infinitesimal calculus in a rigorous manner. * He was the first to define complex numbers as pairs of real numbers. * Most famous for his single-handed development of complex function theory.The first pivotal theorem proved by Cauchy, now known as Cauchy's integral theorem, was the following: where f(z) is a complex-valued function holomorphic on and within the non-self-intersecting closed curve C (contour) lying in the complex plane. * He was the first to prove Taylor's theorem rigorously. * His greatest contributions to mathematical science are enveloped in the rigorous methods which he introduced; these are mainly embodied in his three great treatises: 1. Cours d'analyse de l'Ecol e royale polytechnique (1821) 2. Le Calcul infinitesimal (1823) 3.Lecons sur les applications de calcul infinitesimal; La geometrie (1826–1828) Nicolai Ivanovich Lobachevsky Birthdate: December 1, 1792 Died: February 24, 1856 Nationality: Russian Contributions: * Lobachevsky's great contribution to the development of modern mathematics begins with the fifth postulate (sometimes referred to as axiom XI) in Euclid's Elements. A modern version of this postulate reads: Through a point lying outside a given line only one line can be drawn parallel to the given line. * Lobachevsky's geometry found application in the theory of complex numbers, the theory of vectors, and the theory of relativity. Lobachevskii's deductions produced a geometry, which he called â€Å"imaginary,† that was internally consistent and harmonious yet different from the traditional one of Euclid. In 1826, he presented the paper â€Å"Brief Exposition of the Principles of Geometry with Vigorous Proofs o f the Theorem of Parallels. † He refined his imaginary geometry in subsequent works, dating from 1835 to 1855, the last being Pangeometry. * He was well respected in the work he developed with the theory of infinite series especially trigonometric series, integral calculus, and probability. In 1834 he found a method for approximating the roots of an algebraic equation. * Lobachevsky also gave the definition of a function as a correspondence between two sets of real numbers. Johann Peter Gustav Le Jeune Dirichlet Birthdate: 13 February 1805 Died: 5 May 1859 Nationality: German Contributions: * German mathematician with deep contributions to number theory (including creating the field of analytic number theory) and to the theory of Fourier series and other topics in mathematical analysis. * He is credited with being one of the first mathematicians to give the modern formal definition of a function. Published important contributions to the biquadratic reciprocity law. * In 1837 h e published Dirichlet's theorem on arithmetic progressions, using mathematical analysis concepts to tackle an algebraic problem and thus creating the branch of analytic number theory. * He introduced the Dirichlet characters and L-functions. * In a couple of papers in 1838 and 1839 he proved the first class number formula, for quadratic forms. * Based on his research of the structure of the unit group of quadratic fields, he proved the Dirichlet unit theorem, a fundamental result in algebraic number theory. He first used the pigeonhole principle, a basic counting argument, in the proof of a theorem in diophantine approximation, later named after him Dirichlet's approximation theorem. * In 1826, Dirichlet proved that in any arithmetic progression with first term coprime to the difference there are infinitely many primes. * Developed significant theorems in the areas of elliptic functions and applied analytic techniques to mathematical theory that resulted in the fundamental developme nt of number theory. * His lectures on the equilibrium of systems and potential theory led to what is known as the Dirichlet problem.It involves finding solutions to differential equations for a given set of values of the boundary points of the region on which the equations are defined. The problem is also known as the first boundary-value problem of potential theorem. Evariste Galois Birthdate: 25 October 1811 Death: 31 May 1832 Nationality: French Contributions: * His work laid the foundations for Galois Theory and group theory, two major branches of abstract algebra, and the subfield of Galois connections. * He was the first to use the word â€Å"group† (French: groupe) as a technical term in mathematics to represent a group of permutations. Galois published three papers, one of which laid the foundations for Galois Theory. The second one was about the numerical resolution of equations (root finding in modern terminology). The third was an important one in number theory, i n which the concept of a finite field was first articulated. * Galois' mathematical contributions were published in full in 1843 when Liouville reviewed his manuscript and declared it sound. It was finally published in the October–November 1846 issue of the Journal de Mathematiques Pures et Appliquees. 16] The most famous contribution of this manuscript was a novel proof that there is no quintic formula – that is, that fifth and higher degree equations are not generally solvable by radicals. * He also introduced the concept of a finite field (also known as a Galois field in his honor), in essentially the same form as it is understood today. * One of the founders of the branch of algebra known as group theory. He developed the concept that is today known as a normal subgroup. * Galois' most significant contribution to mathematics by far is his development of Galois Theory.He realized that the algebraic solution to a polynomial equation is related to the structure of a g roup of permutations associated with the roots of the polynomial, the Galois group of the polynomial. He found that an equation could be solved in radicals if one can find a series of subgroups of its Galois group, each one normal in its successor with abelian quotient, or its Galois group is solvable. This proved to be a fertile approach, which later mathematicians adapted to many other fields of mathematics besides the theory of equations to which Galois orig

Occurence at Owl Creek Bridge Approach

Occurence at Owl Creek Bridge Approach Ambrose Bierce, the author of the short story â€Å"An Occurrence At Owl Creek Bridge† used his own life experiences to create successful and expressive writing. The time period in which Bierce lived had a significant influence on his writing. Bierce’s experiences fighting the front lines in the civil war are brought out in his writings and short stories. The historic time period, in which Bierce placed the setting of â€Å"Owl Creek Bridge†, is very significant and creates a successful historic approach.Bierce tells â€Å"An Occurrence at Owl Creek Bridge† in the third person point of view. In turn the reader has limited knowledge and understanding of situations taking place. Bierce’s third person point of view, historical setting, and theme of death, brands â€Å"An Occurrence At Owl Creek Bridge† as a successful short story. The third person point of view affects the story in a number of ways. One sin ce the reader’s knowledge is limited; it is difficult to fully understand what the main character â€Å"Peyton Farquhar’s† is experiencing and the reasons behind his hanging.Bierce is the only person who knows how Peyton Farquhar thinks feels. Two, since he does not let the reader into the minds of the characters a sense of mystery is created. By the end of the story, Bierce seems both reliable and unreliable, he reveals that Farquhar is dead, but we also know that he imagined an escape. By introducing the reader to two different scenarios, Peyton being hung, and Peyton escaping into his wife’s arms, Bierce creates confusion for the reader. This third person approach enables Bierce’s story come to life and creates an interesting perspective.Bierce’s use of setting and historic time period in, â€Å"An Occurrence At Owl Creek Bridge†, enables this story to be viewed time and time again. The Civil War relates back to our American roots, it is a piece of history that every American has learned about and is the reason why America is known as the â€Å"Land of the Free†. Incorporating American History into the setting of this story allows â€Å"An Occurrence At Owl Creek Bridge† to be passed on from one generation to the next. Peyton Farquhar, the main character, is a southern farmer who is pro- slavery and a Confederate during the 1800’s (200).Peyton got caught in his attempt to destroy Owl Creek Bridge in order stop Union soldiers from reaching his family and farmland (200). This action is led to the reason behind his hanging. Bierce’s use of historic time period creates a successful, and relatable story for all readers. Death, the dreaded thought, Bierce plays into the human instinct to fight or cheat death. Peyton’s imagination comes into play when he does not want to accept the fact that he is going to die. Even though he is standing there, seconds away from being hung, Peyton imagines himself escaping.The story itself centers on an alternate reality that Farquhar creates in his mind, while he's really hanging, with no heartbeat, just activity in his brain. The idea is that Farquhar creates an escape in his mind, seconds before he is actually dead. Bierce utilizes denial as an essential element in the story, by exploring the human desire to cheat death, and escape fate. Peyton Farquhar tries to do so by examining any get away in his mind, before actually doing anything. By showing that even though, he escaped in his mind, Bierce demonstrates that death is unavoidable no matter what one does to escape it.Though death is not unexpected for Farquhar, he is ultimately unable to accept it. â€Å"As he pushes open the gate and passes up the wide walk, he sees a flutter of female garments; his wife, looking fresh and cool and sweet, steps down from the veranda to meet him. At the bottom of the steps she stands waiting, with a smile of ineffable joy, an attitude of matchless grace and dignity†¦As he is about to clasp her he feels a stunning blow upon the back of the neck; a blinding white light blazes all about him with a sound like the shock of a cannon- then all is darkness and silence. (204). Rather than accepting his own fate, Peyton resists death by imagining an elaborate fantasy of an alternate fate. Ambrose Bierce’s incorporation of setting, point of view, and theme produces an illustrious short story for all readers. Bierce makes the story relatable to all humans in the fight to cheat death. Knowledge of the civil war gears the reader’s understanding behind the actions that are taking place. Third person point of view is an effective way to keep the reader guessing and hanging on a limb.In an instant the whole story comes together, all the confusion, reality versus fantasy comes clear in the last sentence, â€Å"Peyton Farquhar was dead; his body, with a broken neck, swung gently from side to side beneath the ti mbers of the Owl Creek Bridge† (Bierce, 204). The reader finds out Peyton is dead at the very last second of the story in an instant Peyton gives in and loses his battle against death. Work Cited Bierce, Ambrose. â€Å"An Occurrence At Owl Creek Bridge. † Edgar V. Roberts. Writing About Literature. Brief 11th ed. Upper Saddle River: Prentice Hall, 2006. 251

Athletics In MacGregors Sporting Landscape Essay Example for Free

Athletics In MacGregor’s Sporting Landscape Essay However, using tactics which corroborate teamwork and competitive factors which in theory will motivate students to strive and increase their participation levels. 1. 0 Introduction This report will provide a detailed analysis of the participation of athletics in Macgregor’s microcosm as the societal norm believe that the status quo is â€Å"uncool†, it is known that the position of Australia’s porting landscape is very weak as there is a lack of participation within Australia as a whole This can be answered by a simple formula created to find the reason why some sports have a lack in participation in mainstream society today, Figueroa’s framework, this formula is divided into Levels listed in the following Cultural, Structural, Institutional, interpersonal and individual levels, nonetheless, it Is concluded that it is up to the individual of whether they decide to participate in Athletics or not. The social factors that influence an individual’s decision to participate in Athletics may indirectly or directly impact them by shaping their values, attitudes and beliefs. Knowing this the individual may find themselves being subjective to the people and also the certain factors they face in society ranging from cultural differences to peers to themselves. Sociologist, Peter Figueroa, develop a framework that analyses the equity of social resources that can also be implemented into the participation of athletics. . 1 Individual Level It can be argued that when it comes to equity and access issues, the individual level is the most important. This is because, while all levels of Figueroa’s Framework can identify how equity and sporting opportunities are presented to an individual, in the end it is the individual’s choice that will determine his or her access and level of participation in physical education. Kiss, 2012) This level is specific to Macgregor’s sporting landscape as it highlights the lack of participation in students; nonetheless, these decisions about sport and physical activity are ultimately made by the individuals Genes, values, attitudes and personalities which are specific to each individual. 3. 0 Action plan In Macgregor’s deteriorating athletics program, the lack of participation in the carnivals can link to many reasons why they don’t compete in such events. Study shows that the majority of students would prefer to sit and chat with their friends instead of competing in athletics, however, to allow students to participate, an action plan was developed to; in theory create a more fun and enjoyable carnival thus increasing participation levels, using successful methods utilized in Australian sports such as Cricket, NRL, AFL, etc. The ideologies used within these sports can be integrated within the society of Macgregor’s microcosm shaping the status quo of Macgregor’s Athletics program in a more positive, enjoyable way. . 1 Justification of Action plan Throughout sporting history there are various techniques to strive for in order to have a successful carnival, the majority of successful sports share many similar techniques to better improve the participation of athletes in Australia such as making it more interactive for the audience thus improving their participation rates; for example, in tennis they implement a board that measures the speed of the serve for each game as well as the Olympics which show the world record for each event. nowing this; a supposed board that lists all the records of each event is shown publically pre-athletics carnival and during for students to observe and in theory become more motivated and strive to train and compete in the events believing they are able to break that record thus improving participation rates. Secondly, the appearance of famous sporting athletes have known to improve the participation of sports for example, NBA players frequently appear in many occasions of street basketball games as it obviously creates publicity, however, also improves the participation due to the fact that this allows the ‘average basketball fanatic’ who normally would watch their idol from the comfort of their own television, but in fact they are able to play side by side with their idol increasing their moral and motivation to play. This can also be implemented in the athletics carnival by having the famous athlete participate and motivate the students to join in and also create a slight sense of competition. Finally, it is a fact that Australians love to play team based sports as listed, AFL, Cricket, Football, NRL, Soccer, Basketball, Rugby League are in the top 10 Australian sports; this is 7 of the 10 sports that are shown. With this in mind, Students would be required to form groups of 3 and compete in the athletics carnival, with a twist; each event would hold a certain amount of points varying on the position the student places, 10points for 1st, 7points for 2nd, 5point for 3rd and participation will be worth 2 points. The team that scores the highest points will be rewarded with a prize, such as vouchers, etc. 4. 2 Links to survey results The action plan created was based on a census of the whole school to observe whether they would participate in athletics and their reasons to not. To justify the particular choices created in the action plan by showing the statistics which have guided the development as the spikes in the statistics assist in improving the participation by surveying the trend. The reason a record chart was implemented as it adds a competitive flair and students receive social rewards within the athletics carnival as 19% of students feel that there is no reward for students if they win the events, this will help students strive for the record instead of just trying to win. A massive 27% of students feel that they are not good enough for the athletics carnival and believe there is no point to participate and simply just socialize with their peers, with the appearance of a famous athlete; students would be motivated to part take in the events as the special guest can provide moral support and advice to improve their technique, etc. during the carnival as they can join in with the students. By creating team based events the 80% of students that prefer team sports are able to participate and at the same time fill the social void according to the 25% as they strive to motivate fellow teammates and allow each other perform better overall, also considering the 66% that would participate in the carnival if their peers were to join in. (Buckley, et al, 2013) 4. Links to research material including the individual level of the framework The research gathered of Figueroa’s framework on the individual level, it is realised that students values and beliefs are to strive for competition and rewards, as these factors have been fulfilled it will allow students to participate in a more enjoyable way, due to the fact that an individual’s values and beliefs reflect directly upon their parents, siblings and peers, however, it is proven that the individual learns to behave through the experience they have accumulated from mainly their peers, also the fact that students view the sports society in a ‘boring’ manner, they often assume they cannot socialise with their peers which majorly affect their participation rates. 5. 0 Conclusion Athletics In MacGregor’s Sporting Landscape. (2018, Oct 28).

Fordism and Post-Fordism Research Paper Example | Topics and Well Written Essays - 3000 words

Fordism and Post-Fordism - Research Paper Example This paper represents a historical shift from the Fordist methods in business to the post-Fordist methods and beyond. This paper will attempt to analyze the role played by management accounting in this historical shift by looking into both Fordism and post-Fordism while trying to realize how changing business requirements have been addressed by management accounting over time. 2. Fordism refers to an economic and social system that bases itself exclusively on the ideas of Henry Ford’s model of mass production. The use of Fordism is not restricted to the economic domain alone but instead, it has been applied to social as well as socio-economic systems too (Thompson, 2005). The essential side of Fordism relies on the fact that goods are produced cheaply in such a fashion that the people producing those goods are able to consume them. This facet of Fordism has made it popular in some Marxist circles as well. However, it has to be realized that the economic and social circumstance s that favored Fordism are now effectively over leading to a shift in Fordism. Some commentators call this shift post-Fordism though others disagree and contend that Fordism has been under constant evolution instead. De Grazia (2005) has defined Fordism as "the eponymous manufacturing system designed to spew out standardized, low-cost goods and afford its workers decent enough wages to buy them". In contrast to Grazia’s view, other commentators have described Fordism as an economic model for economic expansion that relies on mass production in order to create large volumes of standardized products using unskilled labor and specialized manufacturing equipment (Tolliday & Zeitlin, 1987). When these views are put in perspective of the manufacturing carried out by Henry Ford’s automobile plant at the turn of the twentieth century it becomes clear that both definitions are incomplete and tend to complement each other to produce a working definition. Hence, Fordism (for the purpose of this paper) is an economic process that allows the creation of standardized goods using unskilled labor and specialized manufacturing equipment such that the workers themselves are able to afford these goods. It must be realized at this point that Marxism, socialism and allied ideologies are distinct to Fordism in that Fordism still relies on a free market economy in order to thrive. The Marxist and socialist doctrines require that the control of businesses be relinquished to the government while there are no such stipulations in Fordism. Fordism has tended to rely on three major operating principles through its initial use at Henry Ford’s automobile manufacturing plant and then for its use in social and economic pathways. The fundamental operating principles are (Tolliday & Zeitlin, 1987): all products are standardized so that handmade craftsmanship is not required and is instead production is dealt with by machines; manufacturing relies on the utilization of spec ialized tools and equipment to make assembly lines a reality. This indicates that low level and unskilled workers are able to operate sophisticated manufacturing equipment in order to man assembly lines. Moreover, the nature of tasks performed on the assembly lines are monotonous and require little creative thinking; the workers working on these assembly lines are paid wages that are sufficient for them to purchase the things they produce.  

Communication skills Essay Example | Topics and Well Written Essays - 500 words

Communication skills - Essay Example ure that the entire experience of a flight is quite comfortable for the customers; they inform the customers regarding procedures and practices that are conducted during emergency situations. They even are responsible for delivering feed and beverages to customers. One of the most important communication skills that are required of a flight attendant is the listening skills. Listening skills are important skills as they are the most useful tools in making a customer feel safe, secure and comfortable. During flying period there may be incidences that customers may feel can lead to an accident and they might end up in panic. In such situations, flight attendants need to make sure that they listen to their customers to make them feel that the people in the flight are similar to their family members and are trying their best to solve the issues experienced during the flight (Jones, 2012, p.5). Another essential communication skill that is required of a flight attendant is nonverbal commu nication skills, especially being able to use hand gestures. These skills are essential as there are people who may not understand the official language used by the flight attendant and use of gestures can help them understand the instructions that are being provided by the attendant. One of the weakest areas of my communication skills is listening skills. I have a habit of not being concerned about what others have to say regarding their problems and when people tell me about their problems, I tend to simply ignore what they are saying and end up nodding my head just to make them feel that I am listening. Secondly, I lack the ability to communicate effectively with use of non-verbal communication tools such as hand gestures. I fail to make people understand what I want them to know when I use hand gestures, while I am quite strong in making facial expressions which can easily help people in understanding my mood or feelings. I plan to enhance my listening skills by trying to pay more

Peotry Review Essay Example | Topics and Well Written Essays - 1250 words

Peotry Review - Essay Example The poet recalls the time the runner won a race, gaining him the public’s admiration, "Man and boy stood cheering by; And home we brought you shoulder-high". The poet relates this happy time to the present, where "Shoulder-high we bring you home; And set you at your threshold down". With this couplet â€Å"he compares the race to the funeral procession. The honor of being held high was endowed the first time for victory, and the last time for homage. The "threshold" represents the grave of the athlete, his doorway into the life after death. The reader is forced to consider the inevitability of death. He asks himself that whether the athlete is to be envied for dying so soon after his achievements, rather than being pitied for his premature death. Housman portrays the premature death of the runner as something desirable. â€Å"Smart lad, to slip betimes away† The poets tone is satirical as he congratulates the runner on his death. Later on the mood becomes forlorn with â€Å"Eyes the shady night has shut†¦Ã¢â‚¬ ¦Ã¢â‚¬  In essence the poem can be seen as either providing solace to those left behind by the runner’s death, by dwelling on the fact that in death the runner has achieved a different kind of immortality. An immortality in which his glory is preserved and not overtaken by better achievements of athletes later on. Or it can be seen as a lament by the friends and co-achievers of the runner who were left behind to age and see their glories fade and their â€Å"laurels† wither. Housman has used simple two syllable words which convey complex meanings. His lyrics express a Romantic pessimism in a spare, simple style. The form of the poem is a couplet, for two lines work as a unit. An example would be: "The time you won the town the race/ We chaired you through the marketplace/ Man and boy stood cheering by/And home we brought you shoulder-high." Metaphors are in abundance such as "roses,""garland,"and "laurel†, representing the short

Marketing Concepts and Planning-- Apple IPods Assignment

Marketing Concepts and Planning-- Apple IPods - Assignment Example Features and benefits have long been the idea of improving sales and through promotional materials, however in today’s market pricing should be given much more emphasis by making it much more transparent to consumers in a variety of ways. This report identifies these proposed changes. The company’s mission is simple: Apple â€Å"recognizes that by integrating sound environmental health and safety management practices into all aspects of our business, we can offer innovative technological products and services while conserving and enhancing resources for future generations† (Lee, 2008, p.5). The objectives are to improve sales volumes through creative promotion, effective distribution, and to build consumer interest in mass market groups. The strengths of the iPod are in areas of innovation by remaining a step ahead of competition by updating features, memory and other important benefits for consumers. Research and development talent is an internal strength. Fortunately for Apple, competition is considerably weak and this is a major strength for the business! Weaknesses include, though not a fault of Apple, weakened economic conditions both domestically and internationally, posing a potential risk for future iPod (and iPad) sales. Additionally, minimal television advertising, despite the potential cost and time investment, is another weakness in regards to reaching more mass market customers. Threats to the iPod include the sudden resurgence of consumer use of auction websites such as eBay, creating a form of self-competition for budget-minded, mass market buyers as well as failure of retail partners to be more interactive in the sales/promotion process. These are external failures, however they definitely impact sales volume in certain market territories. As identified, segmentation for the iPod begins with identifying specific groups with

Diet analzing project Essay Example | Topics and Well Written Essays - 750 words

Diet analzing project - Essay Example 54.01 mg 75 mg/d 29% 1 cup vegetable salad 1 cup lemonade 1 cup peach slices B12 2.4 ug/d Folate 400 ug/d Nutrient Intake DRI (RDA/AI) Percent (%) Foods Calcium 847 mg 1,000 mg/d 85% 1 Fast food chicken fillet sandwich 1 McDonalds Egg McMuffin 1 slice of 9" cheesecake Iron 10.99 mg 18 mg/d 61% 1 pc. Porterhouse steak 1 cup spinach 1 cup legumes Sodium 4525 mg 1.5g/d 301% Fried breaded shrimp Chicken fillet sandwich McDonalds Egg Mc Muffin Cholesterol* 566.79 mg 300 mg 189% Egg Mcmuffin Fried breaded shrimp Chicken fillet sandwich Fiber* 3.89 g 25 g/d 16% 1 cup All-bran cereals cup Mature lentil seeds cup Split peas NOTE: For Sodium and Cholesterol: If the numbers are 67%, you do not need to provide foods to increase your intake. *No DRI available- use the amount listed under the recommended daily nutrients on your personal profile page. Answer the following essay questions in a minimum of one page typed (double spaced). (25 pts.) 1. Assuming your calculated recommended calorie requirements are accurate according to your print-out, should you be gaining, losing or maintaining your body weight With an average calorie intake of 2059 kcal, I should be maintaining my body weight. Although the recommended calorie requirements in my personal profile suggest a daily calorie intake of 2000 kcal, the 59 kcal, in excess of that will not affect my body weight too much. However, if I continue to take in 2060 kcal a day, there might come a time that I would gain weight. 2. What are the 2 main food sources of fat and calories in your diet What does this tell you about your food intake Most of my intake of calories comes from carbohydrates. The carbohydrates come from the various types of bread that I consume...If your percent is greater than 67%, list 3 foods (from your printout- day 1, 2, or 3) that contributed the greatest amount (in order- 1st, 2nd, and 3rd greatest contributor) of this nutrient (example provided)- provide the serving size of the food (1 cup, cup). (30 pts) With an average calorie intake of 2059 kcal, I should be maintaining my body weight. Although the recommended calorie requirements in my personal profile suggest a daily calorie intake of 2000 kcal, the 59 kcal, in excess of that will not affect my body weight too much. However, if I continue to take in 2060 kcal a day, there might come a time that I would gain weight. Most of my intake of calories comes from carbohydrates. The carbohydrates come from the various types of bread that I consume each and everyday. In the three days that I analyzed my diet, I did not consume pasta or rice. However, in each of those three days, I consumed a particular type of bread. On the other hand, much of the fat in my diet comes form the fried items that I eat. These are usually from fast food restaurants. The fat comes from the oil that is used in cooking such food items. What this says about my diet is that I rely too much on fast foods that may not be as healthy and nutritious as home-cooked meals. Among the aforementioned nutrients, I have the lowest intake of fiber with only 16%.

Brief #5 Assignment Example | Topics and Well Written Essays - 500 words

Brief #5 - Assignment Example According to the court, "[T]he prohibition of compelling a man in a criminal court to be witness against himself is a prohibition of the use of physical or moral compulsion to extort communications from him, not an exclusion of his body as evidence when it may be material†. While accessing the privilege under Fourteenth Amendment, the court also judged the withdrawal of petitioner’s blood against â€Å"the right of a person to remain silent unless he chooses to speak in the unfettered exercise of his own will, and to suffer no penalty†¦.for such silence†. The petitioner was driving with his companion and because of being intoxicated, he struck a tree due to which, he and his companion got injured. While having being treated for the injuries at the hospital, he was arrested on account of intoxication while driving. His blood sample for the test of intoxication was extracted against his will with the help of a physician because the officer found him drunk. The search and seizure was not unreasonable. The petitioner was informed about his right to get an attorney’s counsel, but blood sample was taken against his will. According to the petitioner, his rights under the Fourteenth Amendment, Fourth Amendment, Fifth Amendment and Sixth Amendment were violated due to which, the evidence of his blood sample should be rejected. However, the Appellate Department of California Superior court affirmed the conviction and rejected his contentions. According to the court, there is no ‘compelling communication’ or ‘testimony ’ that violate the petitioner’s rights and any compulsion with the support of which, ‘real or physical evidence’ is obtained about a suspect, is not a violation of privileges. The cases applicable here are Malloy v. Hogan, Holt v. United States (1910) and Miranda v. Arizona (1966). The Los Angeles Municipal Court of the Criminal offense decided that Schmerber was guilty of intoxicated driving

Variation in Real Estate Prices and Macroeconomic Performance Assignment

Variation in Real Estate Prices and Macroeconomic Performance - Assignment Example The performance of the housing sector significantly affects the general economy’s performance. Most theories, however, presume that it is only the macroeconomic factors that affect the variations in house prices and not the reverse. According to the vector autoregressive (VAR) model built by Baffoe - Bonnie, there are complete relations between the housing sector and the general economy (Case et al. 15). The theory asserts that macroeconomic variables usually cause cycles in the prices of houses and the number of houses sold. If not brought to control, these effects may have adverse implications on the economy. Historically, changes in the prices of the real estate have been linked to changes in consumption in various ways. In the past, the slump in housing led to many empty houses and growing joblessness. Uncertainty about the consequences of declining home prices was also common in the past years. In the past - just like today, consumption or rather spending has been subject to people’s income. Economists Karl E. Case, John M. Quigley and Robert J. Shiller made annual observations in 14 countries since the past 25 years and in some U.S. states quarterly in the 1980s and 1990s. Their observation was that some the future incomes were kept in the assets, stocks, bonds, and property, where most people keep their riches (Case et al. 15). A drop in asset values made many homeowners poorer, so they lowered their expenditure and raised savings. When the assets grew, they spent more. The theoretical arguments of the vector autoregressive (VAR) model are thus valid. Economists have varying opinions on the consequences of varying house prices among the consumers. According to Carroll et al. (69), they disagree as to whether Americans will reduce their spending slowly or rapidly. On one side optimists, argue that the links between housing wealth and spending are much the same as for any other type of wealth, such as shares. They say

Solomon, Consumer Behaviour Essay Example for Free

Solomon, Consumer Behaviour Essay When we say personality, actually everyone can understand what it is meant to be but actually it is hard to define a formal description of â€Å"Personality†. One answer can lie in the concept of personality, which refeers to a person’s unique psychological make up and how it concsistently influences the ay a person’s responds to his/her environment. From now on when we say â€Å"Personality†, we mean all of the distinctive, consistent and structured relations between an individual ‘s inner and outer environment. Personality is also be described as â€Å" the particular combination of emotional, attitudinal, and behavioral response patterns of an individual† Some psychologists may argue that the concept of personality may not be valid. Many studies find that people do not seem to exhibit stable personalities. Because people do not necessarily behave the same way in all situations, they argue that this is merely a convenient way to categorize people. It’s a bit hard to accept because we tend to see others in a limited range of situations and so they do appear to act consistently. Marketing strategies often include some aspect of personality. These dimensions are usually considered in conjunction with a person’s choice of leisure activities, political beliefs, aesthetic tastes, and other personal factors that help us to understand consumer lifestyle. Freudian Theories: Who is Sigmund Freud? Sigmund, born Sigismund Schlomo Freud (6 May 1856 – 23 September 1939), was an Austrian neurologist who founded the discipline of psychoanalysis. An early neurological researcher into cerebral palsy, aphasia and microscopic neuroanatomy, Freud later developed theories about the unconscious mind and the mechanism of repression, and established the field of verbal psychotherapy by creating psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient (or analysand) and a psychoanalyst. Psychoanalysis has in turn helped inspire the development of many other forms of psychotherapy, some diverging from Freuds original ideas and approach. * http://en. wikipedia. org/wiki/Sigmund_Freud Sigmund Freud proposed the idea that much of one’s adult personality stems from a fundamental conflict between a person’s desire to gratify his/her physical needs and the necessity to function as a responsible member of society. The id seeks out immediate gratification. The superego is the counterweight to the id. It is a person’s conscience. The ego is the system that mediates between the two. It tries to find ways to gratify the id that are acceptable to society. This is called the Pleasure Principle. â€Å"Id† is selfish and illogical. It is the â€Å"Party Animal† of the mind. It’s about immidiate gratification. Id operates according to the pleasure principle which our basic desire to maximize pleasure and avoid pain guides our behaviour. Id directs a person’s physical energy toward pleasurable acts without regard for any consequences. â€Å"Superego† is the counterweight to the id. The superego is essentially the person’s consicience. The superego internalizes society’s rules and tries to prevent the id from seeking selfish gratification. â€Å"Ego† mediates between the id and superego, it acts as a refree in the fight between temptation and virtue. The ego tries to balance these opposing forces according to the reality principle which means it finds way to gratify the id that the outside world will find acceptable. These conflicts occur on an unconcious level , so the person is not necessarily awere of the underlying reasons for his/her behaviour. Freud’s ideas highlights the potential importance of unconscious motives that guide our purchases. Consumer researchers have adapted some of Freud’s ideas. Consumers cannot necessarily tell us their true motivation when they choose products, even if we can devise a sensitive way to ask them directly. The Freudian perspective also raises the possibility that the ego relies on the symbolism in products to compromise between the demands of the id and the prohibitions of the superego. The person channels her unacceptable desire into acceptable outlets when she uses products that signify these underlying desires. This is the connection between product symbolism and motivation: The product stands for, or represents, a consumer’s true goal, which is socially unacceptable or unattainable. By acquiring the product, the person vicariously experiences the forbidden fruit. Phallic Symbols: are male-oriented symbolism that appeals to women. According to Freud’s idea the use of some objects that resemmble sex organs. For example: Cigars, trees, swords, buttons,trains and cars are look alike male sex organs. In addition to those mentioned, tunnels and button holes are symbolysed as female sex organs. Most Freudian applications in marketing relate to a product’s supposed sexual symbolism. For example owning a sports car for a man going through a mid-life crysis is a substitute for sexual gratification. Motivational Research: Motivational research borrowed Freudian ideas to understand the deeper meanings of products and advertisements. The approach assumed that we channel socially unacceptable needs into acceptable outlets including product substitutes. Motivational Research relies on depth interviews with individual consumers instead of asking many consumers a few general questions about product usage. Motivational Researcher probes deeply into each respondents’ purchase motivations. It might take several hours and the respondent can not immediately articulate his/her latent or underlying motives. The researcher can reach these only after extensive questioning and interpretation. Ernst Diechter was a psychoanalyst who trained with Freud’s disciples in Vienna. Dichter conducted in-depth interview studies on more than 230 products. There are both appeals and criticism associated with motivational research. * Criticisms * Invalid or works too well * Gave advertisers the power to manipulate consumers * Research lacked sufficient rigor and validity because the interpretations are so subjective. * The analyst bases his conclusions on his own judgement after an interview with a small number of people * The doubt of if the finding would generalize to a market or not * Too sexually based because of The Orthodox Freduian Theory * Appeal * Less expensive than large-scale surveysÃ'Ž * Powerful hook for promotional strategy * Intuitively plausible findings (after the fact) * Enhanced validity with other techniques Motives and Associated Products * Power-masculinity-virility: Sugar products large breakfasts, power tools – Coffee , Red meat, heavy shoes, toy guns, buying fur coats to women, shaving with a razor * Security: Ice Cream(to feel like a loved child again), Full drawer of neatly ironed shirts * Eroticism: Sweets (to lick) gloves (to be removed by women as a form of undressing) * Moral purity-cleanliness: White Bread , Cotton Fabrics , oatmeal (sacrifice, virtue) * Social acceptance: Companionship: Ice CreamÃ'Ž Love and Affection: Toys (to express love for children) Acceptance: Soap Beauty products * Individuality: Foreign Cars, Vodka, Perfumes * Status: Health Problems (To show one has a high stress , important job! ) Carpets (to show one does not step on ground with bare feet) * Femininity: Cakes and cookies, dolls, silk, tea, household curios (anthics) * Reward: Cigarettes, Alcohol, Candy, Ice CreamÃ'Ž * Mastery over environment: Kitchen appliences, boats, sporting goods, cigarette lighters * Disalienation (a desire to feel connectedness to things) : Morning radio broadcast, skiing * Magic-mystery: Soups (healing power), paints (changes mood of room), unwrapping gifts Other interpretations were hard for some researchers to swallow; such as the observation that women equate the act of baking a cake with birth, or that men are reluctant to give blood because they feel it drains their vital fluids. However, American people sometimes say a pregnant woman has â€Å"A bun in the owen† When the Red Cross hired Ernest Diechter to boost blood donation rates he reported that men (but not women) tend to intensely overestimate the amount of blood they give. As a result the red cross, counteracted men’s fear of losing their virility when the organization symbolically equated the act of blood with fertilizing a female egg: â€Å" The gift of life. † Neo Freudian Theories Alfred Adler He was cooperating with Freud and Carl Jung but later in the Freudian Theories the emphasis on sex was not accepted by Alfred Adler. Adler called it individual psychology because he believed a human to be an indivisible whole, an individuum. He also imagined a person to be connected or associated with the surrounding world to form an independent school of psychotherapy and personality theory. Following this split, Adler would come to have an enormous, independent effect on the disciplines of counseling and psychotherapy as they developed over the course of the 20th century. Adler emphasized the importance of equality in preventing various forms of psychopathology, and espoused the development of social interest and democratic family structures for raising children. His most famous concept is the inferiority complex which speaks to the problem of self-esteem and its negative effects on human health (e. g. sometimes producing a paradoxical superiority striving). His emphasis on power dynamics is rooted in the philosophy of Nietzsche, whose works were published a few decades before Adlers. However, Adlers conceptualization of the Will to Power focuses on the individuals creative power to change for the better. Adler argued for holism, viewing the individual holistically rather than reductively, the  latter being the dominant lens for viewing human psychology. Adler was also among the first in psychology to argue in favor of feminism making the case that power dynamics between men and women (and associations with masculinity and femininity) are crucial to understanding human psychology. Adler is considered, along with Freud and Jung, to be one of the three founding figures of depth psychology, which emphasizes the unconscious and psychodynamic. Caren Horney: According to Horney; individual’s reaction to percieved real threats ,anxiety, is stronger than sexuality or libido. Individuals have ways and neurotic tendencies to cope up with emotional problems in daily life. These tendencies occur as moving towards others (compliant), away from others (detached) or against others (The aggressive). Compliant people are more likely to gravitate toward name brand products. (Celal Birsen – Turkish Umbrella Manufacturer) Detached people are more likely to be tea drinkers. Aggressive people prefer brands with a strong masculine orientation. We can clearly see that in Old Spice Commercials with Terry Crews. Another approach by Harry Stack Sullivan focused that personality evolves in both internal and external daily communicatiosn to overcome anxiety. Carl Jung: Carl Jung was also a disciple of Freud but their relationship ended in part because Jung did not accept Freud’s emphasis on sexual aspects of personality. Jung developed his own method psychotherapy known as analytical psychology. He believed that we all share a collective unconscious. You can think of this collective unconscious as a storehouse of memories we inherited from our ancestors. From these shared memories, we recognize archetypes. An archetype is a universally recognized idea or behavior pattern. They typically involve themes like birth and death and appear in myths, stories, and dreams He is the founder of Analitical Psychology He mentioned the â€Å"id† as the power source of unconscious ego. Unconscious can be classified into personal and collective unconscious. Jung believed that cummulative experiences of past generations shape who we are today(Experiences have been inherited from past generation to next generation) which is collective unconscious. People are afraid of dark because their distant anchestors had good reasons to fear it. Personal unconscious means rudimentary ideas and subdued beliefs and livings. Many psychological concepts were first proposed by Jung, including the Archetype, the Collective Unconscious, the Complex, and synchronicity. A popular psychometric instrument has been principally developed from Jungs theories. Persona,one of the most common archetypes defined by Carl Jung, has a major factor while personality is shaped. It is the visible part of our personality by other people, it is the mask we wear during interacting in environment. The other two major archetypes are anima and animus. Anima is the feminine characteristics within a male personality, and animus is the masculine characteristics within a female personality. BrandAsset ® Valuator of Archetyes is created by BrandAsset ® Consulting: A Young Rubicam Brands Company. The model shows the relationships among the Archetypes. For each healthy personality, there is a corresponding Shadow. A healthy personality is one in which the Archetypes overwhelm their corresponding Shadows. A sick personality results when one or more Shadows prevail. When a brand’s Shadows dominate, this cues the agency to take action to guide the brand to a healthier personality. Agency uses the valuator to get opions of brands, keep the brand away from ome than one shoadow characteristic and move brand into a healthier positions. BrandAsset Valuator ® Archetypes Trait Theory : Trait theory focuses on the quantitative measurement of personality traits. Personality traits are the identifiable characteristics that define a person. For instance, we might say that someone is an introvert (quite and reserved) or an extrovert(Socially outgoing). Some of the most relevant traits for consumer behavior are listed below * Innovativeness is the degree to which a person likes to try new things. * Materialism is the amount of emphasis a person places on acquiring and owning products * Self-consciousness is the degree to which a person deliberately monitors and controls the image of the self that he or she projects to others. * Need for cognition is the degree to which a person likes to think about things and by extension, expends the necessary effort to process brand information. * Frugality is the tendency to deny short-term purchases and to make due with what they already own. David Reisman first introduced the terms inner-directed and outer-directed more than 30 years ago. There are several differences that exist between idiocentric (an individualist orientation) and allocentric (a group orientation) personalities. | Idiocentrics | Allocentrics |Ã'Ž | (individualist orientation)| (group orientation)| Contentment| More satisfied with current life| Less satisfied with current life| Health Consciousness| Less likely to avoid unhealthy foods| More likely to avoid unhealthy foods| Food Preparation| Spend less time preparing food| Love kitchen; spend more time preparing food| Workaholics| More likely to work hard and stay late at work| Less likely to work hard| Travel and Entertainment| More interested in traveling to other cultures| Visit library and read more|Ã'Ž Problems with Trait Theory The use of standard personality trait measurements to predict product choices has met with mixed success. It is simply hard to predict consumer behavior based on personality! There are several explanations; * Scales not valid/reliable –Results may not be stable over time * Tests borrow scales used for mentally ill marketers â€Å"borrow† those results to apply a more general population * Inappropriate testing conditions and not well trained test administers * Ad hoc instrument changes – reduces ability to compare test results across consumer samples * Use of global measures to predict specific brand purchases * â€Å"Shotgun approach† (no thought of scale application) – No specific advance knowledge about how test results is going to be conducted about purchases of specific brands. Researchers are recognised that Trait researches can not fully describe what the purchase decision is mainly caused by but a part of it. Marketers have to incorprate personality data with information about people social and economic conditions for it to be useful. Brand Personality Brand personality is set of traits people attribute to a product as if it were a person. Brands borrow personality traits of individuals or groups to convey an image they want customers to form of them. Many of the most recognizeable figures in popular culture are spokescharacters for long-standing brands, such as Mr. Muscle in Turkish advertisements. Animism: Brands carry their energy, attractiveness and soul on products as living creatures (Quaker Oats man and their credibility are reflected to a product package so that consumers may assume producers as shrewd and fair as Quaker Oats. Brand equity is the extent to which a consumer holds strong, favorable, and unique associations with a brand in memory—and the extent to which s/he is willing to pay more for the branded version of a product than for a nonbranded (generic) version . Like people, brand personalities do change over time. Brands’ popularity may vary from year to year. Herebelow it’s the most popular companies in Turkey in years 2010 and 2011. One year can make significant changes in brands equity. http://www. businews. eu/wp-content/uploads/2011/06/egsa50-1. jpg To give you another idea of how much things change Americans ranked these brands as the most stylish in year 1993 and 2008 Top 5 Stylish 1993 * Levis * Nike * Bugle Boy * Guess * L. A. Gear Top 5 Stylish – 2008Ã'Ž * Victoria’s Secret * Ralph Lauren * Nine West * Calvin Klein * Coach Doppelganger Brand Image When a company makes too many false or misguiding advertisesments, consumers can give humoristic and rebellios responses. This may be a web site attack or a fan-made(or anti-fan) video that make fun of it on Youtube and other similar content sharing social media. This is called Doppelganger Brand Image (Which means the bad twin of that brand) For example Turk Telekom’s ADSL connection also known as TTNT ADSLÃ'Ž Logo of London 2012 Olympics. The british tabloids have been less than kind; one paper described the design as a â€Å"Toileting monkey†. Also it has got some critisism due to it symbolysis Semitic Quote to â€Å"Sion†. An anti logo group got 50000 people to sign a petition demanding that organizors change the design. Some marketing experts feel that this outcry is a good thing because most young Britons are very blase about the prospect of the Olympics taking place in their backyard. So this will get their blood pumping. As an example of Animism; Adidas Brand creates a focus group of children and asks them to image, Adidas is going to join a party and tell them how they imagine adidas in the party. The kids responded that Adidas would be hanging around the keg with its pals, talking about girls unfortunely they also said Nike would be with the girls. The results reminded Adidas’ brand managers they had some work to do. Brand Action| Trait Inference| Brand Examples|Ã'Ž Brand is repositioned several times or changes slogan repeatedly | Flighty, schizophrenic| Ford, Geico, Puma| Brand uses continuing character in advertising | Familiar, comfortable | Marlboro, Turkcell, Arcelik| Brand charges high prices and uses exclusive distribution| Snobbish, sophisticated| LV, Hermes, MacroCenter| Brand frequently available on deal| Cheap, uncultured| HM| Brand offers many line extensions| Versatile, adaptable| Ipana| Brand sponsors show on PBS or uses recycled material| Helpfull, supportive| Toms, IKEA| Brand features easy to use packaging or speaks at consumers level in advertising | Warm, Approachable| T-Box| Brand offers seasonal clearance sale| Planfull, practival| Mango, Polo Garage| Brand offers five-year warranty or free customer hotline| Reliable, Dependable| Hyundai|Ã'Ž The Zaltman Metaphor Elicitation Technique (ZMET) Zaltman Metaphor Elicitation Technique (ZMET) is a technique for eliciting interconnected constructs that influence thought and behavior. It is used to measure the brand equity. This tool can help companies in creating positive associations with customers. This works most, as by talking the brand in the form of story , marketer better able to grab the attention of customers and touch their feelings. ZMET is one tool used to asses the strategic aspect of brand personality and is based on the premise that brands are expressed in metaphores; that is, a representation of one thing in terms of another. These associations offen are non-verbal so the ZMAT approach is based on a non verbal representation of brands. Participants collect a minimum of twelve images representing their thoughts and feelings about the topic, and are interviewed in depth about the images and their feelings. Eventually digital imaging techniques are used to create a collage summarizing these thoughts and feelings and the person tells a story about the image created. Nestle Cerelac is the leading brand in baby food category. See how Cerelac brand equity measure through ZMET technique. By using this example, you can better able to apply this tool and increase you brands overall worth.