Projective Techniques Essay Example | Topics and Well Written Essays - 1500 words

Projective Techniques - Essay Example Projective techniques are immensely applied in the field of psychology, law, sociology and business management-especially marketing (Wood, Nezworski, Lilienfeld & Garb, 2009). Projective techniques have been viewed by psychologists and marketers in different perspective but the main idea still remains to make research work strong and powerful. Different set of tactics of the projective techniques help out to get accurate results quickly. Psychologists should be appreciated for presenting such powerful and useful deduction method (Donoghue, 2010). Projective techniques basically are structured indirect method of investigation which urges to get the hidden and unseen data. Psychologists came up first with these techniques and got commendable results. Reveling concealed data from people is the main purpose and usage of this technique. These are mostly used in psychology for various personality tests and clinical treatment. It has sheer importance in business management which has made re search work more systematic (Krippendorff, 2012). It has explained many complex and unexplained structures of business research work. In marketing and consumer research, projective techniques are known as motivation research. It does not primarily focus on one’s motivation towards a brand or product. ... Many psychologists are dependent on using this method to find out the untold answers. Business management, marketing and consumer research field also depends upon projective techniques. It cannot be underestimated in any course of study (Georgescu, 2012). Following are some of the techniques which are followed to find out the hidden points. A. Thematic Appreciation Test (TAT) This is one of the kinds of projective techniques. It is very famous and a common tool used by many psychologists all around the globe. Different scenes with ambiguous state are shown to the subject. The subject is asked to explain these scenes, basically those scenes are from the previous life of the subject and they are shown so that it would recall its memory. An emotional and motivational factor comes in and plays a vital role. The test evaluator on the other end critically examines his moves, behavior and attitude. Subject’s responsive attitude after watching those scenes has gigantic importance and is considered as the backbone of this test (Cherrier, 2012) B. Rorschach Inkblot Test (Colakoglu & Littlefield, 2011) depicts that this is yet another type of projective type which is used at first place to determine behavior, response and hidden secrets. In this form of test subject has shown ten symmetrical inkblots. Those inkblots are irregular in shape and a full series is shown. While watching those inkblots, subject is asked that what they see. If the subject has been gone through some trauma, or pain, then he’ll explicitly split out. Some patients have strong nerves and do not respond fast so a full series is than shown to them. This is a successful tool and used widely. Psychologists at first start their proceedings, with patients who have memory